New “Be the First” PSA contest category asks youth to imagine a tobacco-free generation

For the sixth year, youth filmmakers are invited to submit their short films about environmental health to Breathe California Golden Gate’s Clear The Air Film Fest.  A new category added this year, a PSA contest will ask youth to “Be the first” and, in a minute or less, produce a video that imagines a tobacco-free generation.

 With the festival, Breathe California hopes to inspire and empower students to become advocates for change in their own communities.

The winning films will be shown on March 4, 2017 at the New People Cinema in San Francisco. The submission deadline for the film festival has been extended to Friday, February 10, 2017 and the festival is open to all California residents. Submissions can be made online at

Breathe California will award $2,500 in prizes to student filmmakers and will also award a $500 prize to an adult filmmaker who serves as an inspiration to young filmmakers. The PSA contest, sponsored by CVS Health, will include three prizes for a total of $600. Past judges have included Academy Award-nominated actor Mark Ruffalo, executive director of Greenpeace Annie Leonard and actress and activist Q’orianka Kilcher.

“Every year I am amazed by the talent and passion shown by these young filmmakers,” said Breathe California Golden Gate President and CEO Tanya Stevenson, EdD, MPH. “I never fail to be inspired by the creativity our youth demonstrate in addressing and advocating for lung and environmental health issues in their community.”


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Breathe California is dedicated to fighting lung disease, advocating for clean air and promoting public health in our local communities. Since 1908, we have addressed the most serious health threats of our time through grassroots programs that empower individual, institutional and community change for better breathing and healthier living. To learn more, visit

Submissions now being accepted for 6th Annual “Clear The Air Film Fest”